The tie-in to youth is particularly apropos. In fact, the skateboards are fruit of a school project whereby students from Swiss art and design University ECAL (University of Art and Design, Lausanne) were immersed in Emilio Pucci’s print archives and challenged to reinterpret the Pucci codes in innovative ways. One of the winning ideas by Clémence Chatel was “Dolce Vita”, a set of irreverent patterns brimming with motifs of Italian culture – pasta, ice cream and more – in this case used to deck out skateboards rather than Pucci’s coveted fashions.
Produced in a limited edition, the skateboards are available in seven bubbly prints on two different styles.
The Street Shape is a professional skateboard seen on streets and skate parks, specially designed for tricks such as ollies, airs, flips, slides, grinds and manuals. It is available in the “Dolce Vita Aldente” print and “Dolce Vita Limoni”, the latter in both turquoise and pink colour variations.
The second model is the old-school Cruiser Shape, perfect for everyday use thanks to larger and softer wheels that make it suitable for travel on asphalt, gravel and concrete. Small, practical, lightweight and compact, it is available in “Dolce Vita Gelato”, “Dolce Vita Scacchi”, “Dolce Vita Diamanti” and a purple variation of the “Dolce Vita Limoni” print.
Both Street and Cruiser are authentic skater boards made from specially selected hardwood printed with an innovative technique that guarantees optimum photo quality, scratch resistance, durability and surface smoothness, for an overall higher quality than conventional printing techniques used for skateboards.
The boards are available exclusively on the online flagship store emiliopucci.com while quantities last.