New Pilot Episode Minisite
The minisite showcases Giorgetti’s new vision for the brand by spotlighting The Pilot Episode’s ready-to-wear and accessories designs in a sleek editorial layout. On the homepage, the Pucci monogram unlocks a whimsical, kaleidoscopic video collage that contextualizes the Pilot Episode in a historical and very Florentine setting. There’s a tongue-in-cheek irony in the animations: the brand’s founder Emilio looks on indulgently while models lean languidly against Florence’s most iconic monuments or pop out of the cathedral dome like girls out of birthday cakes.
For a limited time and while quantities last, Pucci is bundling a special gift with orders of a Pilot Episode outfit purchased through the brand’s online flagship emiliopucci.com.
The gift, a white T-shirt signed “Emilio Pucci”, is the metaphoric blank canvas that Massimo Giorgetti presented in his declaration of intent when signing with the brand this past March.
The minisite is available at www.emiliopucci.com/special/pilotepisode